Toyota has said that he had too much to bring Scion franchises, so they are free to market their products without facing penalties. However, Toyota is now offering two future products for dealers who still remain with the Scion. In Atlanta, at the Toyota dealer meeting, the company announced that the Scion at the moment is not for everyone, because it is not the lack of throughput.
Although the executives did not provide a target to reduce the number of outlets, they told the dealers: "If you do not want to Scion, if it does not work for you, it's okay if you want to go," said the dealer.
About 1,000 of the 1,225 franchised dealer Toyota Scion brings. When Toyota launched the brand in 2003, it was estimated that about half of the dealers to register. But when the initial volume was blaring on the success of the xB and tC hatchback coupe, Toyota dealers jumping into the game.
After peaking at 173,034 sales in 2006, volumes have fallen sharply Scion. Most of the aging vehicle lineup, and Toyota has shown some signs of surrogate victim.
Toyota Senior Vice President Bob Carter declined to comment on specific discussions about the number of agents Scion at the meeting, said, "We are not ready to go public with it."
But Toyota Division General Manager Bill Fay recently said that WardsAuto Scion "has a few too many stores," and look at the whole body survival store agents.
For dealers that remain, there is the promise of new products on the horizon. That could include on-again, off-again Scion FR-S convertible, which seems to be back in the rotation.
At this year's Geneva auto show, Toyota showed FT86 concept of conversion, rendering the Toyota rear-wheel-drive coupe GT86, as the FR-S is called in Europe. There is concern within the company that projected price point would be too high for the target customer Scion.
But at the Atlanta meeting, the FR-S concept convertible driven on stage with the strains of Aerosmith "Sweet Emotion." Toyota source said the automaker will likely sell the car in other markets with Toyota badging.
"They do not show their products do not plan for the building," said a California Toyota dealers. But he cautioned that because the FR-S is co-branded with Subaru, other car manufacturers might have to give consent for conversion build.
Toyota also showed a picture of a subcompact crossover concept with a "silhouette obscene," said California dealer.
Vehicle will be smaller than the RAV4 and will compete with the Honda Fit hatchback based on the Crossover, Toyota source said.
Although Toyota rarely comment on future products, Carter said the FR-S convertible "is under study but not the green light."
He declined to comment on the Crossover concept, but Toyota executives admit looked after Honda Crossover segment opening at the Detroit auto show this year.
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